Glam AI

The brand approached Stride Social seeking guidance on how to use influencer marketing to maximise app downloads. Glam AI wasn’t sure which direction to take and relied on our expertise to build a clear campaign strategy.

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Glam AI is an innovative AI photo and video generator and beauty and fashion editor, designed to help users create stunning visual content with ease.

We developed a full influencer marketing strategy focused on TikTok, collaborating with top AI-focused influencers to drive reach and engagement. Our team created detailed briefs for creators, guiding them to produce “How to Use the App” style videos that highlighted key features and functionality. This educational yet engaging content built awareness while showcasing the app’s value in a practical way.

  • 25 creators activated on TikTok

  • 1.2 million total views across campaign content

  • $55,000 earned media value (EMV)

  • $17 CPM, demonstrating strong cost efficiency

This campaign highlighted how TikTok influencer marketing for AI apps can deliver scalable reach, authentic content, and measurable ROI while driving app downloads in a competitive space

At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.

The creators

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Stride Social have been amazing to work with! Not only do they give creators freedom and flexibility, but they are also fun to work with. Looking forward to many years collaborating with them

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