SeedingSeedingSeeding
Put your product in the hands of creators and earn trust, build content and drive conversions
About influencer seeding
Why You Can’t Afford To Ignore Influencer Seeding In 2025
Influencer seeding is no longer a “nice to have” marketing strategy, it has become a non-negotiable growth channel for modern brands
Influencers activated
2,000+
Paid to creators
7 Figures+
Campaigns launched
500+
Creative assets produced
10,000+
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What we do
Our carefully crafted strategy for success
Fully managed, end-to-end influencer seeding campaigns built to scale, optimised for performance, and backed by creators that convert.
Creator sourcing and verification - we don’t just find creators, we vet them for quality, alignment, and authenticity so you get the right content from the right people
Content management - every piece of content delivered, approved, and organised so your UGC is ready for repurposing across ads, email, and socials.
Campaign strategy - from identifying goals to building seeding waves, we develop strategic campaigns that turn creators content into real business outcomes.
Outreach & relationship management - we handle every DM, email, and follow-up, managing creator relationships so you don’t have to lift a finger.
Analytical tracking & reporting - custom dashboards, campaign insights, and data that actually means something. We track what matters and optimise what performs.
Creator sourcing and verification - we don’t just find creators, we vet them for quality, alignment, and authenticity so you get the right content from the right people
Content management - every piece of content delivered, approved, and organised so your UGC is ready for repurposing across ads, email, and socials.
Campaign strategy - from identifying goals to building seeding waves, we develop strategic campaigns that turn creators content into real business outcomes.
Outreach & relationship management - we handle every DM, email, and follow-up, managing creator relationships so you don’t have to lift a finger.
Analytical tracking & reporting - custom dashboards, campaign insights, and data that actually means something. We track what matters and optimise what performs.
WHY SEEDING?
The Benefits of seeding
Influencer seeding; sending free products to carefully selected influencers, has many benefits:
Cost-Effective - save money on paid campaigns and stick with a low-risk strategy.
Build Trust - gain authentic brand credibility which builds genuine, loyal customers.
Relationship Building - open the door for long-term partnerships with creators who represent your target customer.
UGC - gain high quality content which can be repurposed for all paid and organic marketing channels.
Scalability - drive reach into highly engaged audiences within your niche.
Increase Sales - one gifted influencer can convert into numerous sales.
Cost-Effective - save money on paid campaigns and stick with a low-risk strategy.
Build Trust - gain authentic brand credibility which builds genuine, loyal customers.
Relationship Building - open the door for long-term partnerships with creators who represent your target customer.
UGC - gain high quality content which can be repurposed for all paid and organic marketing channels.
Scalability - drive reach into highly engaged audiences within your niche.
Increase Sales - one gifted influencer can convert into numerous sales.
How it works
Our process for seeding is unique
01
Discovery Call
We start by understanding your brand,
goals, and ideal customer so we can design a campaign that aligns with what actually matters to you.
goals, and ideal customer so we can design a campaign that aligns with what actually matters to you.
02
Custom campaign & strategy
No copy-paste templates here. We build a tailored strategy and seeding flow designed around your budget, brand voice, and marketing objectives.
03
Creator identification & connection
We source and connect with curated, verified creators who match your audience and handle all communication, from pitch to post.
04
Campaign execution
You’ll get clear, actionable insights on reach, engagement, content quality, and more so we can optimise for performance and scale.
05
Reporting & optimisation
We take care of all the data and organise it into easy to digest wins, prenseted in a way any person in the business can understand.
06
Ongoing & affiliate marketing setup
Turn organic buzz into long-term growth, with affiliate frameworks that reward top creators and build high-performing partnerships.
Don't just take our word for it
Platterbox; a premium ready-to-serve platter brand, partnered with Stride Social to generate authentic content and drive new customer acquisition through organic influencer seeding.
In numbers
30
Influencers used
To organically spread the brand message on socials
1m+
Combined Views
for the seeded content across the main channels
$358k
In Sales
Directly atributed to the user generated content
$65k+
EMV
Once the campaign had run its course
