Overdub App

Overdub approached us to promote their new app through influencer marketing, but with a limited budget. They needed a scalable, cost-effective strategy that could drive visibility, clicks, and app downloads without relying on traditional influencer fees.

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Overdub is an innovative AI music and covers generator that transforms ideas into songs, from original compositions to AI-generated covers.‍

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 Stride Social implemented our TikTok Ambassador Program, recruiting nine creators to post daily for 30 days. Each creator produced authentic, music-focused content designed to engage TikTok’s algorithm and connect with Overdub’s target audience.

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  • 9 ambassadors producing one video per day for 30 days

  • 270 pieces of UGC created in one month

  • Over 210,000 unique views generated

  • An estimated 9,000 clicks to the Overdub app

  • A large library of content repurposed for paid advertising campaigns

This campaign demonstrated how TikTok ambassador strategies can deliver cost-effective growth for apps, combining high-volume UGC with measurable results in reach, clicks, and downloads.

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At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.

The creators

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Stride Social have been amazing to work with! Not only do they give creators freedom and flexibility, but they are also fun to work with. Looking forward to many years collaborating with them

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