Product launch

Comfelie

Comfelie wanted to grow sales through TikTok Shop, using influencers to both promote their products and drive direct purchases through the in-video “Buy Now” feature. The goal was to partner with influencers who not only had strong engagement but also fit seamlessly with the brand’s mission and audience.

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 Comfelie is a women’s health and lifestyle brand dedicated to creating bras that prioritise comfort, support, and confidence.

Stride Social handpicked a group of influencers from our talent management network who aligned with Comfelie’s values and had proven success on TikTok. Each influencer promoted the bras directly on their TikTok page, combining authentic storytelling with the TikTok Shop integration to enable instant product purchases.

The Results

  • $20,000+ GMV generated

  • 727 items sold

  • 1.1 million campaign views

  • 36,100 product clicks

This campaign proved the power of TikTok Shop influencer marketing for direct e-commerce sales, combining authentic creator content with seamless shopping functionality to deliver measurable ROI.

At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.

The creators

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Stride Social have been amazing to work with! Not only do they give creators freedom and flexibility, but they are also fun to work with. Looking forward to many years collaborating with them

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