Product Launch


How we executed a viral campaign to reinvigorate and capture existing and new audiences for a leading home entertainment company

Campaign Views
2.3 Million+
Campaign Likes
Total shares

Client Background: XGIMI is a premier technology company specialising in the home entertainment industry, particularly known for their high-quality and portable projectors. Their products are designed to deliver exceptional picture quality, compact designs, and seamless compatibility with various entertainment software.

Objectives: XGIMI engaged Stride Social to create high-quality content that would showcase the superior picture quality, sleek and portable design, and extensive compatibility of their projectors. The goal was to highlight these features to the right audience, emphasising the product’s convenience and versatility for on-the-go entertainment.

Execution: Stride Social executed the campaign by collaborating with a mix of Product Review and Tech creators who have a strong influence over audiences interested in high-end technology products. These creators crafted engaging content demonstrating the unique features of XGIMI projectors. The content was strategically distributed across multiple platforms, including TikTok and Instagram, to maximise reach and engagement.

Results: The campaign achieved outstanding results, generating over 2.3 million views, 104,000 likes, and 41,000 shares. These metrics underscored the effectiveness of the strategy in reaching and engaging the target audience, significantly boosting awareness and interest in XGIMI’s portable projectors.

At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand picked creator roster. Our expertise comes from our unique story and if you would like to work with us on your campaign, then get in touch.

The creators

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final campaign video

working with Ollie and Alex at stride social has been amazing! thier knowledge of the influencer industry is vast and their work is impeccable. we can't wait to work with them again soon.  

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